- FrankBadillo.com - https://www.frankbadillo.com -

The holiday sales track record over 25+ years

Volatility is one of the characteristics of holiday retail sales—with the focus here on stores that sell gift-type goods. These stores, in other words, exclude car dealers, gas stations, restaurants, food, and drug stores.

More specifically, the graphic above shows that:

Note that the store types considered here are shown among the “multiple selections” in the chart’s drop-down box, which can be changed to show the holiday pattern for any specific retail channel.