“The reason for the accelerating shift online is the expanding penetration of online sales across more categories,” said Frank Badillo of MacroSavvy… “As that penetration reaches a critical mass — double-digit market share and higher — then the impact on the largest brick-and-mortar retailers in that category becomes much more evident.”
The winner amid all of this: the shopper.
Especially “those who are omni-shoppers and who know which retail channel and retailer is the best fit for their needs,” Badillo said.
This is an excerpt from the Philadelphia Inquirer. The full article is found here.