“By locating in those off-the-mall places, Nordstrom is ensuring it can still reach those shoppers that have shopped its mall stores in the past,” said Frank Badillo, research director at MacroSavvy, which tracks trends…
“The move by Nordstrom and other upscale retailers to beef up their outlet divisions is about being where the brick and mortar shoppers are — which is increasingly off the mall,” Badillo said. “Basically, those shoppers are rationalizing, or reducing, the places they shop.”
This is an excerpt from the Philadelphia Inquirer. The full article is found here.
