Said Frank Badillo, director of research at MacroSavvy: “The importance of specific days such as Black Friday are eroding as shoppers are shifting spending to other times of the year…”
“In the end, the promotional environment will weigh most heavily on Target and Wal-Mart as they continue to lose share to Amazon,” Badillo said. “As they all vie for better pricing, will they go overboard and [negatively impact] their sales growth or will they make smarter moves that get shoppers back into stores and boost their performance?”
This is an excerpt from Women’s Wear Daily. The full article is found here.