Dayton Daily News, Jan. 30, 2016:
Frank Badillo: Because the products are distributed so widely, it could also impact grocers like Kroger, Meijer, Aldi and Walmart, which also carried pre-packaged salads from Dole under their store brands.
“It’s not just Dole that has something at stake here,” Badillo said. “It’s these retailers as well that are trying to build up these private label brands and now find that their private label brand image is at stake because of the performance of one of its suppliers.”
This excerpt is from the Dayton Daily News. The full article is found here.
Springfield News-Sun, Dec. 10, 2015: “An apology is just the first step necessary to regain consumers confidence and stem the fallout from the E. coli scare,” said Frank Badillo, a longtime adviser to several Fortune 500 companies and director of research at market research firm, MacroSavvy.
“The extent of the damage to the company is going to depend to a large extent on how Chipotle responds, particularly online and through social media, where a lot of these things gain energy and gain buzz and develop a life of their own,” Badillo said. “If they are not proactive and let this sort of gather momentum on its own, the damage could last a long time and continue to take a bite out of sales.”
This excerpt is from the Springfield News-Sun. The full article is found here.