A Better Holiday – Except at Apparel Stores

In-store holiday retail sales will improve from last year except at apparel stores—but gains will continue to benefit e-commerce retailers most of all.

The forecast addresses:

  • How much? MacroSavvy™ forecasts holiday sales* topping 4% growth—a pickup of half a percentage point—with in-store sales improving similarly to a 2.5% gain.
  • Why?
  • The e-commerce impact.
  • Apparel channel weakness.
  • Homegoods pickup
  • Food-drug-mass retail improvement.
  • Eating-out effect.

*The report forecasts government-reported retail sales for the months of November and December excluding the auto, fuel, and food service channels. The outlook reflects trends in key macro-shopper indicators and in the 15-plus retail segments that underlie the forecast.

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