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E-commerce by category over 20+ years

Retail e-commerce data show a dramatic shift online by category over 20-plus years — but nearly as insightful is how the picture is pieced together from U.S. Census Bureau data.

The e-commerce data bring together three distinct sources:

A key question is: What is an e-commerce sale? For this data, it is any order placed online—but the payment may or may not be made online. So pickup orders are technically an e-commerce sale. See the Census Bureau FAQs here.