Frank Badillo

Frank Badillo

LinkedIn Profile


Frank specializes in a data-driven approach to reconciling big-picture trends—economic, shopper, demographic, and other macro-level forces—that shape household spending behavior.

As an applied economist and data scientist with a unique range of quantitative and communication skills, Frank has an uncommon ability to reconcile trends.

Frank leverages the latest business intelligence and data visualization tools to distinguish the important from less important trends that shape consumer and shopper behavior.

Frank has a track record over more than 20 years of helping clients—primarily in retail and consumer goods—understand the key factors shaping the behavior of their customers nationally as well as globally.

Recent Posts:

A Better Measure of Confidence — Especially for Retail and Consumer Goods

Today we call it confidence or sentiment. It has also been famously described as “animal spirits” and more recently tied to matters of “trust” and “fairness” in the economy.¹·² Whatever you call it, there are psychological or behavioral factors that affect...